Website strategy, design trends, case studies, and practical advice for businesses considering a new website or redesign. Focused on WordPress and what actually drives results.
It Started With Mosaic
Mosaic was introduced in 1993 and ushered in the age of the World Wide Web. Soon after Mosaic came Netscape’s Navigator. Then in 1995, Microsoft introduced their web browser called Internet Explorer and the war was on between Netscape and Microsoft. There was a big advantage for Microsoft because they bundled Internet Explorer with it’s popular Windows operating system.
You know the saying about the cobbler’s kids having no shoes? That was us. We have spent the last decade building websites for Iowa businesses and nonprofits, and our own site was running on a patchwork of old Divi layouts, a bloated plugin stack, and content that had been revised so many times it lost its focus.
So we burned it down and started fresh.
Not a redesign. Not a migration. A completely new build on a clean WordPress install with Divi 5, a custom child theme, and zero leftover baggage from the old site.
Is your website an expense or an investment? We break down how professional web design delivers a measurable ROI for your business. Learn how conversion-focused design, mobile optimization, and clear calls-to-action can turn your site into a 24/7 sales engine. Read the latest insights from Team 218 Web Services. #WebDesign #ROI #IowaBusiness #Team218
Love From Levi Building a national digital engine to honor a local legacy and spread brightness to pediatric patients. https://lovefromlevi.com/ A Digital Beacon for the Iowa City & Coralville Community In the heart of the Iowa City and Coralville corridor, the impact of the Love From Levi nonprofit is felt deeply. At Team 218 Web […]
Client: Weets Home Improvement Location: Clinton & Camanche, Iowa Scope: Rebrand, Full Stack Development, Local SEO Strategy Tech: WordPress, Divi, Custom JSON-LD, PHP The Challenge: High Capability, “Rented” Digital Land For years, Corey and Tera Weets operated successfully under the name Spot Free Property Maintenance. They had built a sterling reputation in the Clinton and […]
Case Study: Sigourney Tree Care From “Invisible” to “Online & Fast”: Modernizing a 30-Year Legacy Client: Sigourney Tree Care (Zeb Webb) Location: Sigourney / Hayesville, Iowa Industry: Tree Service & Property Management Services Provided: Web Design, Local SEO, Digital Strategy Visualizing the 30-year leap from offline legacy to digital leader. The Backstory Sigourney Tree Care […]
Case Study: The Rental Guys How a Local Equipment Expert Beats the National Chains Client: The Rental Guys (Moline, IL) Industry: Heavy Equipment Rental, Sales & Service Key Strategy: Insider Industry Knowledge & Brand Personification URL: qcrentalguys.com The Problem: David vs. Goliath in the Quad Cities If you need a skid steer in Moline, you’ve […]
If you watched the Super Bowl last year, you probably saw the ads. A celebrity builds a stunning website in 30 seconds using a DIY builder like Wix or Squarespace. They hit “publish,” and suddenly their business is booming. It looks easy. It looks affordable. And if you are running a hobby blog or a […]
Running a nonprofit in Iowa requires a specific kind of fortitude. It takes good old-fashioned corn-fed dedication to stretch a dollar, organize volunteers, and serve the community. Every dime raised—whether it’s a pancake breakfast or a major grant—needs to go directly toward the mission. Unfortunately, when it comes to establishing a digital footprint, many organizations […]
The Battle of the Palette: Balancing Form and Function Chuck: Let’s look at this practically. If I open your website and see neon green text on a white background, the first thing I notice isn’t the content—it’s the eyestrain. Color is definitely about style, but from where I sit, it’s also a crucial function of […]
