Getting found on Google and by AI search engines. Technical SEO, local search optimization, Google Business Profile strategy, and generative engine optimization for Iowa businesses.
Last reviewed: August 2026. Google changes its ranking systems thousands of times a year. Most of those changes are invisible. A handful, the confirmed core updates, are large enough to move rankings noticeably, and those are the ones worth understanding. This page is a running log of the updates that mattered, what actually changed, and […]
Local SEO Tips for Small Businesses in Iowa: Dominate Your Local Market Small businesses in Iowa face a unique challenge—standing out in a digital world saturated with competitors. Whether you run a cozy coffee shop in Cedar Rapids, a boutique in Iowa City, or a contracting business in Des Moines, local SEO is your ticket […]
Yes, there are specialized GEO and SEO agencies in Iowa, and if you’re asking that question, you’ve probably noticed the same thing we have: your customers are asking ChatGPT, Perplexity, and Google’s AI Overviews for recommendations instead of scrolling through ten blue links. Generative engine optimization (GEO) is the work of making sure your business […]
Iowa Businesses Cited in AI Search: What They Have in Common When we run GEO audits for Iowa businesses, we query ChatGPT, Perplexity, and Google AI Overviews with the same questions their customers ask. Some Iowa businesses appear. Most do not. The ones that appear are not always the biggest. They are not always the […]
GEO vs SEO: What’s Actually Different, What’s Shared, and Why Iowa Businesses Need Both Every Iowa business owner I talk to asks some version of the same question: is GEO a replacement for SEO, or is it something extra? The short answer is neither. GEO is an extension. It builds on top of your existing […]
How to Test If Your Iowa Business Appears in AI Search (And What to Do If It Doesn’t) The fastest way to know whether your Iowa business has a GEO problem is to ask the same questions your customers ask in ChatGPT, Perplexity, and Google, and see what comes back. This is not a complicated […]
What Is RAG, and Why Does It Determine Who Gets Cited in AI Search? When someone asks ChatGPT “who does web design in Iowa City” or asks Google’s AI Overview “best local SEO company in Des Moines,” the answer they get is not made up. It is assembled from real web content, content that was […]
Stop losing local customers! Our latest guide breaks down 5 essential Local SEO wins specifically for Iowa businesses. From Google Business Profile optimization to hyper-local content strategies, we show you how to dominate the local map pack. Check out the full breakdown on our blog and see how Team 218 Web Services can help you rank. #LocalSEO #IowaBusiness #Team218
The Corn-Fed Reality of Search in 2026: It’s More Than Just Keywords If you’ve been running a business here in Eastern Iowa for as long as we have, you know that things don’t stay the same forever. Remember when having a Yellow Pages ad was enough? Then we moved to websites, and suddenly everyone was […]
Technical SEO Audits & Fixes: The Complete Professional Guide (with Real Case Study) Audience: SEO practitioners and technical SEOs who live in Screaming Frog, GSC, and server logs. Content and links can’t carry a site if search engines can’t efficiently discover, crawl, render, and index its pages. That’s where technical SEO earns its keep. […]
