What is the most important step in creating a website?
It’s research. Before we write a single line of code, we invest the time to learn about you, your business and what you expect out of your website. We want to learn how your business was founded, what you do, how you do it, and how you are different from your competitors.
Why? Because your website should be a reflection of your business. It should be able to convey what you do, how you do it, why you do it and what your business philosophy is. In a lot of cases, your website is the first thing a person sees when learning about your business and you never get a second chance at a first impression.
Our intent is to build your website so it suits your business perfectly and makes you look amazing online. We are Website Problem Solvers! Let’s solve yours!
We invite you to subscribe to our FREE newsletter, TEAM MEETING.
Each issue will include tips and helpful information on Iowa Web Design and websites in general. Plus we’ll have some special offers available only to our subscribers! It’s a monthly so we won’t fill up your inbox and you can cancel anytime.
Sign up today!
What Are The Keys To A Great Website?
It can be a confusing period when you decide it’s time to get a new website. Regardless of what business you’re in or what kind of website you need, you’ll have some important decisions to make. We’re here to help you through some of the confusion.
Our 8 keys to a great website
8 KEYS TO A GREAT WEBSITE
Research Yourself
Before you even think about the website itself or any bells and whistles you want – STOP.
Back up a bit and put some serious thought into why you want a website. What do you expect from your website. What are your goals for your site and how will you measure your success? How are you currently marketing your business? How successful is your current campaign? Who is your audience? Who will take care of the website once it’s up and running?
These are the kinds of questions we ask during our discovery phase of a website project. You need to know the answers to questions like these to know what the focus of your website will be.
Great Domain?
Once you have a game plan for your website it’s time to do some research. Let’s find a great domain name for your site.
We like to use Namecheck.com to search for domain names. Namecheck will also show you the status of social media names. Put some thought into choosing a domain name. Once you are online it’s difficult to change your domain name so choose wisely. Try to find a domain name that reflects your business name or industry. Shorter domain names are becoming harder to find, especially in the .com TLD arena. It’s unlikely you will find your perfect domain name available. Time to get creative and try some new naming combinations.
Shorter is better but… there’s nothing wrong with longer domain names as long as they’re easy to remember. Don’t forget, you will need to be able to tell someone the url of your site. The longer it is, the more likely you’ll have to spell it out. Let’s face it – telling someone your website is www.mysite.com?is a lot easier than www.myown-great-website.com.
Once you find the perfect domain name you’ll need to register (buy) it. We recommend initially registering your new domain for 5 years. The length will help a bit in your SEO efforts. Every little bit helps, especially with a brand new website.
If you hire Team 218 for your website project, we take care of all this for you.
Organic SEO?
Organic SEO isn’t something you can bolt on to your website after the fact. It’s down in the basement with the structural support beams and footings. Organic SEO must be built from the ground up and be a core component of your website. Organic SEO is meta data, textual content, images, and semantic markup.
Remember when you did all that research and self-discovery? Now is the time to use that research to create some keyword-rich content for your web pages.
Write content that incorporates terms that tie into your business and industry. Use those terms in your titles and headings. Use relevant terms in your SEO meta data. Write content that weaves those terms and phrases into your text in a natural manner. Style your writing to match your target audience.
Do not copy someone else’s content – write your own!
Review and edit your content with a fine tooth comb. You must make sure there are no typos or grammatical errors. Nothing will turn your website visitors off faster that misspellings or poor grammar.
You’ll want photos too. Whether you provide your own or use stock photography, the images need to be crisp and clear and have the proper resolution. The photos need to be sized for the intended space on the web page. Large images have a negative effect on the size of your page and increase load time. That’s bad for SEO as well as user experience. Nobody wants to wait for a slow loading page. Every image needs to have Alt text. The Alt text is an attribute that describes the content of the image and is a ranking factor for your SEO.
It takes time for Organic SEO to produce results. We’ve seen sites that take 6 months to start showing results on Google. Patience and persistence are key for Organic SEO.
It’s not unusual for new website owners to use PPC (Pay Per Click) advertising to bolster their Organic SEO efforts in the early stages of a website. Look for information on PPC in an upcoming issue of our newsletter.?
Responsive Web Design
Responsive Web Design should be a requirement for any website built these days. Responsive technology ensures your website will display nicely regardless of what device its’ viewed with.
We get 56% of our web traffic from people on their phones. Read more about Responsive Design.
There are utility programs available to simulate various devices on a desktop but there’s no substitute for viewing a site on actual devices. We test responsiveness on actual phones, tablets, laptops, and desktops.
Learn how we go about Testing Responsive Web Design.
Website Hosting
Website hosting plays an important role in the success of your website. This is not the place to skimp to save a few bucks. Regardless of how much optimizing you do on your website, being saddled with slow hosting will kill your page load speeds. TTFB (Time To First Byte) is a crucial measurement and you want it under 200 milliseconds.
Match your hosting to your anticipated needs. Don’t buy dedicated hosting for a small blog type website. Don’t go with the cheapest shared hosting for an e-commerce website.
Be realistic in evaluating your expected traffic when selecting hosting. You want your site to load fast. You want a reliable host with customer service you can count on. Trust me, you will need it.
All the major web hosting vendors have several hosting plans to choose from. They will help you choose and the good ones will set things up for you.
Maintenance
Launching your website is a big deal!
All the research and hard work has paid off. Take time to celebrate, but not too long.
As exciting as the launch is, the work has only begun. Websites need some TLC to stay in peak condition. Backups, updates, monitoring and adjusting content for search results are all part of maintaining your site.?
WordPress releases regular updates. Usually a WordPress update causes several plugin and theme updates. It’s important to keep your website up to date. It’s also important to apply the updates at the right time and in the correct order (Plugins, Themes, WordPress). We always perform updates on our own test site prior to rolling out any updates to production sites.
We monitor our sites on a daily basis and get alerts 24/7 should a problem arise. We want to be proactive when it comes to our maintenance services. 99% of the time we fix issues before you even know there was a problem.
Why Should I Choose Team 218 For My Iowa Web Design Project?
Two words – customer service.
Remember when businesses used to actually provide service? They didn’t act like they were doing you a favor by having you shop with them? Nobody assumed you wanted to bag your own groceries or check yourself out.
Businesses provided Customer Service – remember?
It wasn’t only a courtesy to their customers. They knew their customers were essential to their survival. They also thought of customers as a part of their extended family. A trust and a bond developed between a business and its’ customers.
We still operate that way. That type of service is the cornerstone of our business.
Our goal is to never let a customer do something with their website that is not in their best interest.
Make sure your website partner is a good fit. We have years of experience in web design, development and customer service. We include everything you need to make sure you get the best results possible. We’re a single point of contact for all your website needs.
If you ever have a problem, let us know and we’ll take care of it. Problem solved! It’s that simple. People come to us because we solve website problems.
We would love to talk to you about any website needs you may have. We live, work and play right here in the Hawkeye state and we’re looking forward to learning about YOU!
Do you have a problem with your website right now? Use our Website Support to get help right away!
WordPress Experts
We love WordPress as a development platform.
Rock solid and reliable; WordPress is the engine behind almost 34% of all websites on the internet.
This large user base ensures this platform isn’t going anywhere. It is expandable and customizable. The popularity of WordPress ensures immediate resolution of any security issues.
And WordPress isn’t only for blogging anymore. Its’ continuous evolution has transformed it into a solid CMS (Content Management System). The website you’re viewing right now is built with WordPress!
Get in touch with Team 218 Web Design and let’s build one your website today!
Responsive Website Design
Laptops, Tablets, Phones & Wearables. It’s not practical to design a different web page for each of these different devices.
So how do you make sure your website works on them all? Media queries to the rescue! This bit of code determines the screen size of the device reading the page and adjusts the layout to match.
Another approach is Fluid Design. The normal pixel unit of measurement is replaced by vw (viewport width) and vh (viewport height). These units of measurement represent exactly 1% of the viewport. Fluid designs adapt automatically based on the size of the screen available.
Any website built today should be responsive!
Learn how we go about Testing Responsive Web Design.
Social Media Marketing
Social Media Marketing has been around for a long time. We used to call it word of mouth advertising. Now instead of 1 person telling another it can be 1 person telling tens of thousands!
If you’re not using social media, you should be. You should strive for consistency across all the social media platforms you use.
If your website is www.bestwidget.com then you should try to use the same naming convention in social media. Your facebook page should be facebook.com/bestwidget. Your Twitter account should be twitter.com/bestwidget.
Google MyBusiness is rapidly emerging as an important component of Local Search. It’s a must have for any serious search strategy.
Get The Team 218 Newsletter
In January of 2020 we began distributing our eNewsletter. We include informative articles, special offers, and helpful tips that apply to Iowa Web Design projects. Subscribe now so you won't miss a single issue.
Contact Team 218 and Let’s…
Fill out our simple contact form and we’ll get back to you asap!
Please be as specific as possible in your message so we can be best prepared to help you.
Thanks! We look forward to hearing from you and learning about your business.
Locales
Do you like Cars, Trucks, Bikes or Boats? Then you should check out WebRidez. Find events or post your own event. Nationwide coverage.
Nonprofit Program
We occasionally provide our web services to Iowa nonprofit organizations at no charge. If you'd like to nominate a nonprofit to receive our services you may use the following link. We encourage you to nominate your own nonprofit.
About Team 218 Web Design?
We are website problem solvers. We've been creating software and building websites for over 20 years. We know what works and what doesn't. We are customer service fanatics. We love working, playing, and living in the great state of Iowa. We are always available to answer any questions you may have.
Follow Us On Your Favorite Social Media
We Support USS Iowa - Battleship Iowa Museum
Please join Team 218 and help support the Battleship Iowa museum.
Pacific Battleship Center is a registered 501(c) (3) non-profit organization and receives no funding from the City or County of Los Angeles, the State of California, or the federal government. The State of Iowa is instrumental in the preservation of the Battleship Iowa and telling its story and provided $3,000,000 to the startup operation of the Pacific Battleship Center.
If you would like to make a donation, you may click on the Battleship Iowa image which will take you to the donation page on their website. **Link will open in a new window.
Social Media
Don’t discount social media when it comes to driving traffic to your website.
If you’re not using some form of social media, you should be. You should be posting and interacting with your followers.
Your social media accounts need to connect to your website. Try to create accounts on social media with names that match your domain name.
Once you have all the connections working, be careful what you post. Jokes or innocent comments can backfire and damage your reputation. Be professional. Remember, Good taste is never out of style. Stay classy!