What should a website for a business include? Let’s take a look.
At a minimum a website for a business should include a company profile, mission statement, overview of services and products, and contact information. Moreover, you need to make sure that you have a clean, modern, easy-to-navigate website that clearly outlines your company’s services and products. 
A website for a business should include contact information, a mission statement, and a section that offers up products or services. It is important that the content on your website is relevant to your business. Your website should also be easy to navigate. Make sure that it has a clean and professional look.
It’s also important that your website is mobile friendly. Mobile users should be able to easily access your website.
If you’re creating a website for an existing business you probably already have branding in place for your business. Things like your logo, color scheme and typography should be incorporated in your website’s overall look and feel.
You should try to match the design of your website to your business style. For example, a website for a lawyer might have a totally different “feel” than a website for a coffee shop or a home improvement contractor.
Do you want to project a serious vibe or something a little more whimsical? For example, a website for a local plumber may have a page for “Services” and a page for “Products”. Each page will list the services and products offered by the plumber and provide a link to contact information.
Above all you want your most important information to be displayed above the fold. And make sure your phone number and a call to action is prominently shown. If you need help with any of this, we’re happy to help. (319) 333-0815 or visit our website at https://team218.com.
Rank Higher on Google: Essential Elements for a Business Website
Creating an effective website is crucial for any business hoping to succeed online. But what exactly should your website include to attract customers, build trust, and rank higher on Google?
Focus on Relevancy
Google rewards websites that offer content directly related to their business niche and audience needs. Ensure every page provides value to visitors by focusing on your core products, services, and areas of expertise. Showcase what makes your business unique.
Optimize for Mobile
With over 60% of searches happening on mobile devices, having a responsive mobile-friendly site is no longer optional. Use a clean, uncluttered design with easy navigation, large tap targets, and fast load times. Mobile optimization is a key ranking factor.
Prominently Display Contact Information
Make it easy for visitors to get in touch by having your phone number, email address, and contact form readily visible. Many consumers will want to directly engage with your business before making a purchase decision.
Quality Over Quantity
Stuffing pages with keywords will only get you penalized by Google. Focus on creating genuinely useful content that answers customer questions and provides value. Good content drives shares, links, engagement and higher rankings.
Local SEO
For location-based businesses, optimizing for local SEO is a must. Include your business name, address and phone number on every page. Creating location pages and gaining local reviews also signals relevance to Google.
By keeping these best practices in mind, you can develop a website that meets the needs of customers while also employing the elements required for high visibility and discovery on search engines like Google. Reach out if you need help improving your website’s SEO!
Hello, I'm Chuck Hersey, a co-founder of Team 218 Web Services. With over 20 years of experience in web development and SEO, I've helped numerous small businesses and nonprofits establish a strong online presence through effective, high-quality websites. Since starting Team 218 in 2014, my goal has been simple: to provide Iowa businesses and nonprofits with comprehensive, affordable website solutions that are easy to manage and designed to help them grow.
You can check out your competitor’s websites and see what they’re doing and how they are ranking. You can learn a lot about what works by seeing what the top ranking competitors are doing.