Building a Digital Home for a Heartfelt Mission
We often talk about “Iowa nice” around here—that genuine, neighborly spirit that makes the Hawkeye State such a special place to live. But sometimes, being nice isn’t enough; sometimes, you need to roll up your sleeves and get to work. That is exactly what the folks at Give Till It Hurts are doing, and we at Team 218 Web Services are incredibly grateful to have played a part in helping them launch their new online home.
It is a privilege to work with an organization that is 100% focused on giving back. They didn’t need a complicated store or a flash sale countdown; they needed a clear, accessible platform to share their story and connect with the community. We appreciate the trust they placed in us to bring their vision to the web.
Focusing on the Message, Not the Transaction
When you visit givetillithurts.com, you won’t be bombarded with pop-ups asking you to buy something. That wasn’t the goal. The goal was to create a digital space that serves as a beacon for their mission.
We were able to focus entirely on informational architecture and storytelling. The site serves as a hub where visitors can:
- Learn the “Why”: Read deeply about the organization’s core values and the specific needs they are addressing in our community.
- See the Impact: We utilized a clean layout to highlight photos and stories of real people being helped.
- Get Involved: Whether it’s finding out how to volunteer or learning where to send a donation check, the path to support is clear and unobstructed.
The Importance of “Brochure” Websites for Nonprofits
In the digital world, we sometimes get obsessed with metrics like “conversion rates” and “cart abandonment.” But for a nonprofit like Give Till It Hurts, the most important metric is trust.
A professional, well-designed informational website acts as a 24/7 brochure that validates your organization. When a potential donor or volunteer hears about you—perhaps at the Iowa State Fair or just from a neighbor at Casey’s—the first thing they do is Google you. If they find a broken page or a site that looks like it was built in 1999, credibility is lost.
By building a responsive, modern site, we ensure that Give Till It Hurts looks as professional and capable as they truly are. It tells the community: “We take our mission seriously, and we are here to stay.”
Technical Foundations for Greater Reach
Just because a website doesn’t sell products doesn’t mean it doesn’t need high-end technical work. In fact, SEO services are even more critical for informational sites. You need to ensure that when people in Eastern Iowa search for local charities or ways to help, your organization appears in the results.
For this project, we focused on:
- Mobile Responsiveness: Ensuring the site is readable and fast on smartphones, which is how most people will access it.
- Schema Markup: helping search engines understand exactly what the organization does (more on that in the code below!).
- Accessibility: Making sure the site is usable for everyone, regardless of ability.
Rooted in Eastern Iowa
While we certainly enjoy partnering with small businesses to help them grow, there is a distinct sense of purpose that comes from supporting a nonprofit. It captures that genuine community spirit of simply helping your neighbor because it’s the right thing to do. Being a business rooted right here in Williamsburg, we take great pride in rolling up our sleeves to help make a real impact
The new Give Till It Hurts website is a testament to the power of simplicity. It doesn’t need bells and whistles because the mission speaks for itself.
How Can We Help Your Cause?
We are thrilled to see Give Till It Hurts launch this new chapter. We hope you’ll click through, read their story, and see how you might be able to get involved.
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