Iowa SEO Services
Technical, Organic, & Local SEO Services
Your Iowa Business Deserves SEO That Actually Moves the Needle
Tired of being buried on page two? We get it. In a state where word-of-mouth still matters but Google is the first stop for nearly every purchase, showing up at the top isn’t a luxury – it’s survival. That’s where our Iowa-built, results-driven SEO comes in. No buzzwords. No vanity metrics. Just measurable gains in the spots that matter: traffic, calls, and sales.
Ready to stop guessing and start ranking? Grab your free, no-fluff audit—and see exactly where Iowa customers are waiting for you.
About Our Team
Kim and Chuck Hersey are the driving force behind Team 218. Kim brings a sharp design sense and meticulous attention to detail, ensuring every project is visually cohesive and purpose-driven. Chuck complements her creative direction with his technical expertise as a WordPress and Divi specialist, applying HTML, CSS, PHP, and JavaScript to build fast, functional, and results-focused websites. Together, they deliver clean, modern designs that perform as great as they look.
Kim Hersey and Chuck Hersey created this content.
You can contact us by email (kim@team218.com or chuck@team218.com).
You can also use our Contact Form or call or text 319-333-0815
SEO Services for Small Businesses in Iowa
In today’s crowded search landscape, visibility isn’t a luxury—it’s the lifeline of your business. Team 218 helps Iowa companies rise above the digital chatter with a seamless blend of technical, organic, and local SEO. We tune up your site’s code for peak performance, craft content that earns genuine clicks, and secure prime spots in “near-me” searches so customers find—and choose—you first. The payoff is straightforward: higher rankings that turn browsers into loyal buyers. Ready to step out of the shadows? Let’s put your website to work.
Eastern Iowa Search Opportunity Index (2025)
Data snapshot for the Iowa City & Cedar Rapids Corridor.
Don't pay for ads when you can own the organic result.
*Estimated search volumes based on Google Keyword Planner data for Iowa City/Cedar Rapids DMA.
Iowa SEO Company - Drive Traffic To Your Website In 2025
The Foundation of Your Online Success – Feed The Search Engines
Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs) like Google, Bing, and Yahoo. By optimizing various elements of your website, SEO helps search engines understand your content, making it more likely to appear in relevant search queries. But SEO isn’t just about search engines; it’s also about improving the user experience, making your website easier to navigate, faster, and more engaging.
2025 - The Role of SEO in Your Business - Why You Need to Optimize
Already ranking?
Keep your site secure. Check out our Iowa Website Maintenance Plans to protect your investment.
The Five Pillars of Digital Dominance
Technical SEO
- Site speed optimization
- Mobile-friendliness
- XML sitemaps
- Robots.txt
- Structured data markup
Organic SEO
- Content optimization
- Keyword research
- Link building
- On-page SEO
- User experience
Local SEO
- Google Business Profile
- Local citations
- Review management
- Local keywords
- NAP consistency
Paid Ads
- PPC campaigns
- Ad copywriting
- Ad targeting
- Conversion tracking
- Ad budget management
GEO (AI Search)
- Entity Optimization
- E-E-A-T Signals
- Direct Answer Format
- Brand Authority
- Knowledge Graph
Technical SEO
The “Engine” Under the Hood
Most agencies just install an SEO plugin and call it a day. We re-engineer your site’s code to satisfy Google’s strict 2025 Core Web Vitals standards.
⚡ Core Web Vitals LCP < 2.5s
We don’t just “speed up” your site. We target a Largest Contentful Paint (LCP) of under 2.5 seconds by deferring non-essential JavaScript and serving next-gen image formats (WebP).
🧠 Semantic Entity Mapping
We speak Google’s language. We inject JSON-LD Structured Data to explicitly define your “LocalBusiness” entity, connecting your brand to specific Iowa service areas in the Knowledge Graph.
🕷️ Crawl Budget Efficiency
We optimize your robots.txt and sitemap hierarchy to ensure Googlebot prioritizes your high-value “money pages” instead of wasting time crawling archive or tag pages.
📱 Zero Layout Shift (CLS)
A jumping page kills rankings. We audit your CSS and font loading strategies to ensure a Cumulative Layout Shift (CLS) of 0, ensuring a rock-solid visual experience on mobile.
Check out this article we wrote about the importance of SEO in Web Design.
Organic SEO
Building Long-Term Search Engine Visibility
Organic SEO is all about creating and optimizing content that naturally attracts visitors over time. Unlike paid advertising, which provides immediate but temporary results, organic SEO focuses on building a sustainable online presence that continues to drive traffic long after the initial optimization work is done. At Team 218, our organic SEO services are designed to help you achieve long-term visibility and success.
Key Organic SEO Services
- Keyword Research and Strategy: Effective keyword research is the cornerstone of any successful SEO strategy. We conduct thorough research to identify the keywords and phrases your target audience is searching for, then create a strategy to optimize your content around those terms.
- Content Creation and Optimization: High-quality content is essential for attracting and engaging visitors. We create and optimize content that is informative, engaging, and aligned with the search intent of your target audience. From blog posts to landing pages, we ensure that every piece of content is optimized for both search engines and users.
- On-Page SEO Techniques: On-page SEO involves optimizing individual pages on your website to rank higher and earn more relevant traffic. We optimize key elements such as meta tags, headers, URLs, and images to ensure that each page is fully optimized.
- Internal Linking Strategies: Internal linking helps search engines understand the structure of your website and improves user experience by guiding visitors to relevant content. We create strategic internal links to help distribute page authority across your site and improve your overall SEO performance.
- Backlink Building: Backlinks, or links from other websites to your site, are a critical factor in search engine ranking. We develop a backlink strategy to acquire high-quality links from authoritative websites in your industry, helping to boost your website’s authority and ranking.
The Power of Organic SEO
Organic SEO is a powerful tool for building a sustainable online presence. By focusing on high-quality content and user experience, you can attract and retain visitors, build brand credibility, and achieve long-term success in search engine rankings. With our organic SEO services, you can rest assured that your website is optimized to perform well over time.
Local SEO
Dominate Local Search Results
For businesses that operate in specific geographic areas, local SEO is essential. Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. Whether you’re a restaurant, a retail store, or a service provider, local SEO can help you dominate local search results and attract more customers from your area.
Key Local SEO Services
Google Business Profile Optimization: Your Google Business Profile (GBP) is one of the most important elements of your local SEO strategy. We optimize your GBP to ensure that it is complete, accurate, and engaging, helping you rank higher in local search results and Google Maps.
Local Citation Building: Local citations are online mentions of your business, such as your name, address, and phone number (NAP) on directories, websites, and social media platforms. We build and manage local citations to improve your visibility in local search results and ensure that your business information is consistent across the web.
Reviews and Reputation Management: Online reviews play a significant role in local SEO, influencing both your rankings and potential customers’ perceptions of your business. We help you manage and respond to reviews, encouraging positive feedback and addressing any negative comments in a professional manner.
Local Keyword Targeting: Local SEO requires a different approach to keyword targeting. We research and identify local keywords that your target audience is searching for, then optimize your website and content to target those keywords effectively.
Localized Content Creation: Creating content that is relevant to your local audience is key to successful local SEO. We develop localized content that resonates with your target audience and helps you rank higher for local search terms.
Why Local SEO is Crucial
Local SEO is vital for any business that relies on local customers. By optimizing your online presence for local search, you can increase your visibility in your community, attract more local customers, and grow your business. With our local SEO services, you can ensure that your business stands out in local search results and attracts more customers from your area.
Our Proven SEO Process
A Data-Driven Approach to SEO Success
At Team 218, we take a data-driven approach to SEO, ensuring that every strategy we implement is backed by thorough research and analysis. Our proven SEO process is designed to deliver measurable results, helping you achieve your business goals through increased visibility, traffic, and conversions.
Step 1: Initial Consultation
We begin by getting to know your business, your goals, and your target audience. During the initial consultation, we discuss your current online presence, identify any challenges you’re facing, and explore opportunities for growth.
Step 2: SEO Audit and Analysis
Our team conducts a comprehensive SEO audit of your website, analyzing key elements such as technical SEO, on-page optimization, content quality, and backlink profile. We use advanced tools and techniques to identify any issues that may be affecting your rankings and provide actionable recommendations for improvement.
Step 3: Strategy Development
Based on our findings, we develop a customized SEO strategy tailored to your specific needs and goals. This strategy includes a detailed plan for optimizing your website, creating content, building backlinks, and improving your local search presence.
Step 4: Implementation
Once the strategy is finalized, our team begins the implementation process. We make the necessary changes to your website, optimize your content, and start building high-quality backlinks. Throughout this process, we keep you informed of our progress and ensure that everything is aligned with your business objectives.
Step 5: Monitoring and Reporting
SEO is an ongoing process, and we continuously monitor your website’s performance to ensure that our strategies are delivering the desired results. We provide regular reports detailing your rankings, traffic, and conversions, along with insights and recommendations for further optimization.
Step 6: Ongoing Optimization
Search engines and user behaviors are constantly evolving, and so should your SEO strategy. We provide ongoing optimization services to ensure that your website continues to perform well in search results. Whether it’s updating content, building new backlinks, or refining your local SEO strategy, we’re here to help you stay ahead of the competition.
Did you know 75% of clicks go to page 1?
Most sites never make it past page 2—let alone #1
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Why Choose Team 218?
Expertise, Experience, and Results
When it comes to SEO, experience matters. At Team 218, we have years of experience helping businesses across Iowa achieve their online goals through effective SEO strategies. Our team of SEO experts is dedicated to staying up-to-date with the latest industry trends, best practices, and search engine algorithms to ensure that your website remains competitive.
Proven Track Record
We’ve helped businesses of all sizes improve their online visibility, attract more customers, and increase their revenue. Our proven track record of success speaks for itself, with numerous clients who have seen significant improvements in their search engine rankings and overall online presence.
Customized SEO Strategies
We understand that every business is unique, which is why we don’t believe in one-size-fits-all solutions. Our SEO strategies are tailored to meet the specific needs of your business, industry, and target audience. Whether you’re looking to improve your technical SEO, enhance your content strategy, or dominate local search results, we have the expertise to deliver results.
Transparent Communication
At Team 218, we believe in transparency and communication. We keep you informed every step of the way, providing regular updates on our progress and the results of our efforts. You’ll never be left in the dark about what we’re doing to improve your website’s SEO performance.
Comprehensive SEO Services
From technical SEO to organic and local SEO, we offer a full range of services to cover every aspect of search engine optimization. Our holistic approach ensures that all elements of your SEO strategy work together to achieve the best possible results. Whether you need a complete SEO overhaul or targeted improvements in specific areas, we’ve got you covered.
Focused on Results
Our ultimate goal is to help your business succeed online. We focus on delivering measurable results, such as higher rankings, increased traffic, and improved conversions. With Team 218, you can trust that your SEO strategy is in the hands of experts who are committed to helping you achieve your business objectives.
Success Stories
Want to Make a Stronger Impression Online?
Contact us today for a free consultation and discover how our web design and development services can transform your business.
Common SEO Questions
Why should I hire a local Iowa SEO company instead of a big national agency?
National agencies often use a “cookie-cutter” approach. They don’t know that competition in Cedar Rapids is different from Des Moines, or that “near me” searches in Williamsburg behave differently than in Chicago. As a local Iowa team, we understand the specific geography and customer behavior of our state. Plus, when you have a question, you can call us directly—no support tickets or call centers.
How long does it take for an Iowa business to rank on Page 1?
It depends on your competition. In smaller markets like Williamsburg or Iowa County, we can often see significant movement in 60–90 days. For highly competitive industries (like legal or HVAC) in larger metros like Iowa City or Des Moines, a comprehensive campaign may take 6–12 months to achieve dominance. We provide a realistic timeline during your initial audit so you know exactly what to expect.
How much does SEO cost for a small business in Iowa?
We don’t believe in hiding prices. Our SEO campaigns are custom-built for small business budgets, typically ranging from $500 to $1,500 per month depending on the aggressiveness of your goals and the size of your service area. We also offer one-time “tune-ups” for businesses that just need a technical fix. Contact us for a custom quote that respects your bottom line.
Do I really need SEO if I just serve a small local town?
Yes, arguably more than anyone! In a small town, “Local SEO” is your digital storefront. When someone asks Siri or Google for a service you provide, you want to be the only logical answer. If your Google Business Profile isn’t optimized, you are handing those easy leads directly to your competitors. We focus heavily on “Map Pack” rankings to ensure you own your local backyard.
What is the difference between SEO and your Website Maintenance plans?
Think of it like a car: Website Maintenance is the oil change and tire rotation—it keeps the car running safely and prevents breakdowns. SEO is the gas pedal—it drives the car forward and gets you to your destination (more customers) faster. Most serious businesses need both to grow safely.
Contact Team 218 for a Free SEO Consultation!
Thank you for your interest in Team 218. We appreciate your commitment to open and meaningful communication. To keep our interactions productive, we kindly ask that you avoid sending promotional materials, marketing content, or uninvited solicitations. Your cooperation helps us focus on what truly matters—building something remarkable together.
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