How We Transformed Kelly Designs in Concrete’s Website
When Kelly Designs in Concrete approached us at Team 218 Web Services, their website looked great on the surface—sleek and professional. But much like a beautifully finished concrete slab, it’s the foundation underneath that really matters. The behind-the-scenes parts needed an update to improve performance, functionality, and long-term reliability. So, we rolled up our sleeves and got to work.
Identifying the Cracks
While the site was cosmetically in good shape, the underlying structure was where the issues lurked. It wasn’t mobile-friendly, the load times were slower than drying cement, and the technical framework needed modernization to meet today’s web standards.
Pouring a Strong Foundation
First, we focused on creating a responsive design that works seamlessly across all devices. Whether you’re on a smartphone in Cedar Rapids or a desktop in Des Moines, the site now looks sharp and loads fast. We streamlined the navigation so visitors can find project galleries, service information, and contact details without having to dig through digital rubble.
Polishing the Surface
Visuals matter, especially for a company like Kelly Designs in Concrete that creates stunning, custom concrete work. We kept their strong visual identity intact while enhancing site speed, optimizing content for both search engines and human eyes, and ensuring the site is easy to maintain.
The Results? Rock Solid.
The new site isn’t just a pretty face. It’s faster, more user-friendly, and optimized to attract local traffic. Plus, it’s built on WordPress, which means it’s easy to update without needing a degree in computer science.
Are you an Iowa business owner with a website that’s seen better days? We can help with that. Check out our Iowa Web Design Services and let’s talk about giving your site the makeover it deserves.
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