Internet Marketing – Not Your Traditional Marketing
Traditional marketing is based on one simple principle: You have to tell your audience what you want them to do. In other words, you have to “sell” them on something. Content marketing is different. Content marketing is about creating valuable content that your audience wants to read and share.
Today’s online marketing has changed the way businesses work. It’s no longer enough to simply advertise and wait for people to find you. You need to be present and engaged in your audience. The good news is that internet marketing is easy to do and can be done in a way that allows you to focus on what you’re passionate about. If you want to learn more about online marketing, I’m here to help you!
Consumers want to be engaged with brands and businesses in a meaningful way. If you’re not providing your audience with valuable information, you’re missing out on a huge opportunity. By creating content that is helpful and entertaining, you’re giving your audience something to talk about.
Marketing has been around for thousands of years, and the goal of most businesses is to grow sales and profits. However, the way we do business today is very different from how it was in the past. Traditional marketing focuses on sales and growth, but what if you want to focus on creating quality content? This is where digital marketing comes into play.
In the past, it was common for companies to have a catalog you would order from, or they would send you a brochure with information on their products. The internet has changed everything, and companies are finding that the internet is a great way to reach potential customers. The internet has also become a valuable tool for companies to help them find out what products their customers want.
There’s never been a better time to be a consumer. With the Internet, we’re able to search for products and services to fit our needs. And thanks to social media, we’re able to find out what others are saying about a particular product or service, and how they are feeling about it. This information is invaluable when making a decision.
Digital marketing is all about creating, executing and measuring the most effective marketing strategies using technology. It includes everything from developing and executing digital marketing plans, to using digital technology to create and deliver content, to measuring the performance of digital campaigns.
There are many definitions for internet marketing, but here’s the one I like best: “Internet marketing is the process of using the web to promote products or services.” Content marketing differs from traditional advertising in that it focuses on creating content that is valuable to consumers, and then promoting that content on the web.
Content – Give Them What They Need
If you’re not delivering content, you’re not selling anything. This is why it’s so important to know your audience and provide them with the content they want and need. If you’re just throwing up random content and hoping that people find it, you’ll never see a return on your efforts. Think about your audience and what they’re interested in. Provide them with the content they want and need, and you’ll be successful.
How should you deliver that digital content? Here are some suggestions for your digital marketing efforts:
- Upload the digital content to a website. (get one here)
- Email the digital content to a list of recipients.
- Post the digital content on a social media page.
- Send the digital content as an attachment in an email.
- Create a video and post it on YouTube.
- Maximize your GMB profile. (learn more here)
- BONUS MARKETING TIP – Create a free account on Patch.com. Then create free classified ad. Include a photo and your brand information (website, name, address & phone number).
Creating high quality, targeted content is a great way to ensure that your audience finds value in your information and associates that value with your brand. By providing valuable content that is relevant to your audience, you can create a strong relationship with them and ensure that they continue to return to your site.
It’s clear that consumers want and need content. Brands are listening, and responding. This means that brand content should be a priority for marketers. But it’s not just about writing content, it’s about creating an experience with information that resonates with your visitors and leads to sales.
Up to this point we have focused on organic SEO tactics. There is another side of marketing and that is Paid SEM.
Paid SEM is a form of paid advertising that uses search engine marketing (SEM) to promote a business or product. Paid SEM can take many forms, including paid search, pay-per-click (PPC) advertising, and display advertising. This form of marketing more closely resembles traditional marketing methods than organic SEO.
Paid SEM has a place in marketing and is useful in supplementing organic SEO efforts.
Opportunities For Marketing Your Business
The internet is growing and evolving at breakneck speed. If your brand isn’t taking advantage of the opportunities to present your information and utilize available online marketing services you really need to get on board.
If you have questions or need help please get in touch with Team 218.