Using Schema Markup to Make Your Site More SEO-Friendly

Take a look at our video on using Schema Markup Code to boost your website’s SEO results. If you’d rather read you will find the text version below the video.

What Is Schema Markup

What is Schema Markup? You may have heard of it before, but are still unsure about what it does. Well, the short answer is that Schema markup code helps web pages rank better in search engine results pages (SERPs). With this knowledge, you should be asking yourself why you aren’t using it yet! In this article we will discuss how to use Schema markup code and how to make your site more SEO-friendly.

What Does Schema Markup Do?

The Schema markup code helps search engines understand what a page is about. This means the higher your site ranks, the more likely people will be able to find it through SERPs! In addition, Schema also gives you an opportunity to share rich snippets that help searchers learn even more from your website. This can lead them straight into action and provide you with new customers.

Can I Create Schema Markup With Plugins?

WordPress SEO plugins like Yoast and RankMath will produce Schema code but the resulting code is the bare minimum. In order to get the best results from schema, you need some advanced custom Schema code.

Schema Talks To Google

Think of Schema Markup Code as an additional website, visible only to Google. The code tells Google exactly what your website is about. Text content on your page may leave ambiguities when Google bots crawl your website. Schema code removes any of the unclear meanings and tells Google the absolute meaning.

This Schema code has the added benefit of being displayed in your search engine results. This not only makes it easier for people to determine if they want to visit your website, but also provides more information about what you are offering than just a plain text title and description!

Using Schema Markup Code

Schema Markup is just another way to make sure that your website is as visible and attractive as possible! It allows you to include information you might not necessarily want to show on your public facing web pages. Schema markup is a type of Microdata that can be added to your website’s HTML. Microdata is not visible on the web page, but search engines like Google and other services see it and use Schema markup to better understand what information you are sharing with them.

Schema examples include things such as products or people in a directory, events listings, recipes, reviews and more! It also makes it possible for users searching through mobile applications to get results from your site without having to click away from their current app.

Where Did Schema Come From?

Founded by Google, Microsoft, Yahoo and Yandex, vocabularies are developed by an open community process, using the mailing list and through GitHub.

In order to make schema markup work for your website, you need to implement it in your underlying HTML. You can read more about schema markup on the website at

Schema Documentation

Check out the schema documentation on for examples of schema types and corresponding markups. For convenience, here is a listing of some schema types:

  • Creative works: CreativeWork, Book, Movie, MusicRecording,
  • Recipe, TVSeries …
  • Embedded non-text objects: AudioObject, ImageObject,
  • VideoObject
  • Event
  • Health and medical types: notes on the health and medical types under MedicalEntity.
  • Organization
  • Person
  • Place, LocalBusiness, Restaurant …
  • Product, Offer, AggregateOffer
  • Review, AggregateRating
  • Action

Schema Compatibility

As far as compatibility goes, Schema is compatible with all modern browsers including IE 11+, Chrome (desktop & mobile), Firefox 13+ (desktop & mobile) Safari (iOS only) Opera 12.15+ like Android Browser(all versions), Blackberry browser v11+, UCBrowser for Android/Windows Phone devices; iOS Mobile Safari – iPhone / iPad; Google Search App – Android; Mozilla Firefox desktop browser ver 15+. Also compatible with Windows Phones!

Schema Isn’t Just For Business Websites

That being said Schema markup isn’t just limited for use by businesses! Anyone looking at Schema code will see that there are many types of websites who have implemented schema into their structure – personal sites included! So if you’re looking for a way to boost your search results you should give Schema markup a go.

Schema Works Hand In Hand With On-Page SEO

Schema Markup is best used in conjunction with usability and design work done by professionals! At this time Schema mark up cannot be inserted into the actual site but needs to implemented via Microdata within the HTML of each page it’s being used on. Team 218 understands how Schema works and what a website needs beyond just SEO which allows our clients peace of mind when working together towards their goals!

Have Questions Or Need Help Implementing Schema On Your Website?

Team 218 Web Services

If you’d like to know more about using Schema code to make your site more SEO-Friendly, Team 218 can help. Use our Contact Form or give us a call at (319) 333-0815.


Using Schema Markup to Make Your Site More SEO-Friendly

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About The Author

Team 218 Web ServicesHi, I'm Chuck Hersey, co-owner of Team 218 Web Services and I created this content. I've been building websites and working with SEO projects for over 20 years. I started Team 218 in 2014 with a goal of offering quality, affordable websites to Iowa small businesses and nonprofit organizations. I wanted to provide a complete website package solution to make getting a website easy, fun and affordable.

You can contact me by email (puhpx@grnz218.pbz), our Contact Form or by text or phone at 319-333-0815.

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