SEO – Keyword Research

Keyword Research – What it is. Why it’s Important.

#SEO #KeywordResearch #Team218

Keyword research is a critical component of SEO optimization. It entails identifying the keywords and phrases that individuals use when searching for content online. You can optimize your content to appear in searches and increase traffic to your website by learning the terms people use to find information.

How to Conduct Effective Keyword Research

Begin by establishing your target audience and the things they are interested in before conducting keyword research. This can help you understand the keywords people may be using to get information on those topics. Secondly, develop a list of potential keywords and phrases using keyword research tools.

Tools for Keyword Research

You don’t need to spend a lot to do keyword research. There are excellent keyword research tools available for free. Just do a search for “keyword planner” and you’ll get lots of results. One of our favorites is Ultrasuggest. Search for keywords with a large search volume yet a low level of competition. Once you’ve compiled a list of probable keywords, evaluate them for intent, relevance, and search volume. This data can be used to prioritize your keywords and map them to relevant pages on your website.

Here’s an example. Using one of the free tools, these are the results for the top 25 keywords for the term “keyword research”.

Keyword analysis
Keyword strategy
Keyword planner
Keyword tool
Keyword density
Long-tail keywords
Keyword difficulty
Competitive analysis
Search volume
Keyword optimization
Keyword mapping
Keyword intent
Keyword trends
Target keywords
Keyword research tools
Google AdWords Keyword Planner
Keyword metrics
Keyword discovery
Keyword variations
Keyword research process
Keyword tagging
Semantic keywords
Keyword research for content marketing
Keyword research for PPC advertising

Long-tail Keywords

Long-tail keywords are more precise than broad, shorter phrases and often have lower search volume. Yet, because they are more closely linked with the user’s objective, they frequently have a better conversion rate. You may attract a more targeted audience and boost your chances of appearing higher in search results by using long-tail keywords. Use keyword research tools to hunt for phrases related to your business or sector to identify long-tail keywords. Try varying your target keywords or including descriptive terms to provide extra context. When utilizing long-tail keywords, make sure they blend in smoothly and do not appear forced or repetitious. Long-tail keywords can help you raise the relevance and efficacy of your content, generate more qualified leads, and improve your overall search engine exposure.

Keyword Intent and User Behavior


When conducting keyword research for SEO, it is critical to examine keyword intent and user behavior. The reason a person searches for a specific keyword or phrase is referred to as keyword purpose. Keyword intent is classified into three types: informative, navigational, and transactional. Knowing the intent of a user’s search query can assist you in creating material that is more relevant to their needs and interests.

Keyword research is also influenced by user behavior. You can acquire insights into the effectiveness of your keyword strategy by examining user behavior such as click-through rates, bounce rates, and time spent on page. For example, if consumers quickly leave a page after clicking through from a specific keyword, this could signal that the keyword is unrelated to the page’s content or that the content itself needs to be improved.

Consider both the intent behind your target keywords and the behavior of your target audience while optimizing your keyword strategy. You may increase the relevance and efficacy of your website’s content, attract more qualified leads, and boost your search engine results by developing content that corresponds with user intent and evaluating user behavior.

Keyword Difficulty and Competition

When conducting keyword research for SEO, it is critical to consider keyword difficulty and competitiveness. The level of competition for a specific keyword or phrase is referred to as keyword difficulty. It considers elements such as the quantity of websites competing for that keyword, their quality, and the overall strength of their SEO strategy.

In contrast, competition refers to the amount of firms or websites that are targeting a specific term or phrase. Keywords that are highly competitive are those that are being targeted by a large number of organizations, making it more difficult to rank well for them.

Use keyword research tools that provide this information to determine the difficulty and amount of competition for your desired keywords. Search for keywords with a high search volume yet a low difficulty or competition. This increases your chances of ranking well for such keywords.

Remember that keyword difficulty and competition are dynamic and can vary over time. Monitoring your keyword ranks on a regular basis and altering your strategy as needed can assist you in staying ahead of the competition and improving your search engine rankings. You may boost your website’s exposure, generate more quality leads, and increase your chances of converting those leads into customers by discovering and targeting keywords with low difficulty and competition.

Keyword Mapping

Keyword mapping is a process that involves matching specific keywords to relevant pages on your website. It helps to ensure that each page on your website is optimized for a specific set of keywords and helps search engines understand the content and relevance of each page.

To create a keyword map, start by identifying your target keywords and organizing them into groups based on their relevance and intent. Then, map each group of keywords to a specific page on your website that is most relevant to those keywords. It is important to avoid targeting multiple pages with the same set of keywords as it can cause keyword cannibalization and dilute the relevance of your content.

Keyword mapping also helps to identify gaps in your content and opportunities for improvement. By analyzing your keyword map, you can identify pages that are not well optimized or that may be missing important keywords. This can help you create new content or optimize existing content to better target those keywords.

Regularly updating and refining your keyword map can help you stay ahead of your competitors and improve your search engine rankings. By mapping your keywords to specific pages on your website, you can improve the relevance and effectiveness of your content, attract more qualified leads, and increase your chances of converting those leads into customers.

Avoiding Keyword Stuffing and Over-Optimization

Avoiding keyword stuffing and over-optimization is critical for keeping your website’s content effective and relevant. Keyword stuffing is the overuse of keywords in an attempt to affect search engine rankings. This can result in poor-quality, spammy content that provides little value to users. Over-optimization, on the other hand, refers to the excessive use of optimization strategies that may contradict search engine standards and result in fines.

To prevent keyword stuffing and over-optimization, concentrate on producing high-quality, interesting content that combines your target keywords naturally. Utilize keyword research tools to find relevant keywords and phrases, but avoid using them excessively or in an unnatural or forced manner.

Follow recommended practices and standards supplied by search engines when optimizing your website to avoid having your content penalized. Use of black hat SEO strategies like as cloaking, hidden text, or link schemes should be avoided. Instead, concentrate on building a solid foundation of high-quality content and natural links over time.

You may increase the relevance and efficacy of your content, attract more qualified leads, and improve your search engine rankings in the long run by avoiding keyword stuffing and over-optimization. Remember that great content and a natural approach to optimization are essential for developing a successful and long-term SEO strategy.


Without keyword research you might end up optimizing your page for terms people never search for leading to a lot of work with no results. Make sure you take the time to learn as much as you can about the topic your are trying to rank for. Develop your own E-A-T (Expertise-Authority-Trust) on the subject. That will help as you go through the keyword research for your subject matter.

Questions About Keyword Research?

If you have questions on Keyword Research or other SEO topics, drop a note and and we’ll do our best to answer them.


About The Author

Team 218 Web ServicesHi, I'm Chuck Hersey, co-owner of Team 218 Web Services and I created this content. I've been building websites and working with SEO projects for over 20 years. I started Team 218 in 2014 with a goal of offering quality, affordable websites to Iowa small businesses and nonprofit organizations. I wanted to provide a complete website package solution to make getting a website easy, fun and affordable.

You can contact me by email (puhpx@grnz218.pbz), our Contact Form or by text or phone at 319-333-0815.

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