Do websites have a shelf life?

That depends. Most websites are built using technologies and design trends that are current when the site is created. These technologies and trends change over time. Even though your website still functions, it might not be sending the message you want it to convey. It could be time to consider redesigning your website.

Ask yourself…

  1. Is the design of my website outdated? Your website is designed with a purpose in mind. Is that purpose being conveyed? If not, then it may be time to think about redesigning your website to update your website’s look and feel. We can help you develop a new site that is both stunning and functional.
  2. Does my website work across all devices? How about on smartphones and tablets? Your website needs to work across all devices and screen sizes. It needs to be responsive and look good on all devices. We can build a website that is responsive to all screen sizes.
  3. Do I have the latest technology? When was the last time you updated your website to the latest technologies? Your website should be built using the most current technologies and design trends. If you are using outdated technologies, your website could be slow to load and hard to navigate. It could be time for an upgrade.
  4. Is my website secure? Your website should be built with security in mind. This includes being coded to prevent any data breaches or other attacks. It also means that the site is built with a focus on privacy. We can help you build a website that meets these requirements. Websites are not just static pages of text and images. They are dynamic and can change over time.

Website Redesign

What Should You Expect? Your website is more than a list of static pages. It’s a digital hub of information. That means it must be easy to navigate and offer an intuitive experience for users. But in order to provide a better user experience, you must first know what your visitors expect from your website. What should they see and do on your website? How can you improve their overall experience?

Read on to learn the answers to these questions and much more!

  1. Why Do Visitors Come To My Website? The goal of every website is to drive users to make a purchase, fill out a form, or find something on the site. If you’re looking to increase sales, you’ll want to make sure that your site offers everything a visitor needs to take action. To find out what people expect from your site, you need to understand their motivations for visiting your site. This means understanding why they come to your site in the first place.
  2. What Are The Most Important Pages On My Site? What are the most important pages on your site? What do visitors come to your site to find? For instance, if your company sells products, what page on your site would they visit to find out more about the product? If you sell services, what page would they visit to find out more about how your service can help them? What pages are your visitors most likely to ignore? What do visitors do once they arrive at your site?
  3. What Should I Put In My Website Content? How should you write content for your website? To start with, you should always use a writing style that is conversational and direct. Your goal is to speak to your audience as if you’re talking to them personally. This will make your content more engaging, and it will encourage your audience to interact with you.
  4. Do I Need To Write Longer Content? There are two ways to write content for your website. You can write short, succinct content on a wide variety of topics. Or, you can write long-form content on a specific topic. Short-form content is perfect for blog posts and other shorter content. Long-form content is better suited for longer pages such as product descriptions, case studies, or FAQs. As you create content, make sure to incorporate keywords and keyword phrases into your text but make sure to do it in a natural manner. Just stuffing your content with keywords is never a good idea and can lead to reduced traffic from Google.
  5. Are You Using Google Search Console? The webmaster tools from Google provides a link report which shows all the back-links pointing to your site. This is an invaluable tool to find out what are the top linking root domains, and to see which anchor text they are using. This data will help you to create more relevant anchor text for your internal links, which will improve your internal link profile. When you have the traffic coming in, it’s time to start thinking about how to convert that traffic into leads.

Website Redesign Technical Aspects

If you decide you want to redesign your website there are a few technical aspects to keep in mind.

Site Structure. It’s important for the new website design to not lose the site structure of the existing site. Use the same page structure or utilize a 301 redirect to send users to a new page.

Keep the Same URLs. If you decide to redirect old pages to new ones, make sure that they use the same URL structure as the old site. This way, users will be able to find what they’re looking for if they’ve bookmarked the old URL.

Include Links in the New Design. If you’re redesigning a large website, it’s important to include links in the new design to the new pages so that people can easily navigate the site. Use a Content Management System (CMS) to Manage Your Pages. A CMS makes it easy to update your site with new content and to easily make any changes to your website’s design. You should be able to start redesigning your site right away, but be sure to give yourself enough time to get it done right. If you have a lot of pages on your site, you may need to hire someone to create an SEO-friendly website design.

Team 218 Web Services specializes in website redesign projects. You can find more information on our Website Design page. We’d be happy to review your unique situation and offer our recommendations for redesigning your website. Call us at 319-333-0815 or email chuck@team218.com.