Learn How to Make Your Website “Google” Friendly With Organic SEO
Organic SEO Is The Foundation Of Any Successful Website
Organic Search Engine Optimization is made up of various techniques applied to a website to enable search engines to discover the site, understand the content of the site and understand the relevancy of the site to the search terms that are being used.
The goal of an organic SEO campaign is to drive relevant traffic from a search engine, and ideally, turn that traffic into leads and sales. The more relevant traffic you get to your site, the better. If you can rank highly in organic search results, you can drive more qualified traffic than ever before.
You know it’s important to have a strong SEO strategy for your site. You’re getting all the basics down—optimizing your content, adding keywords, creating compelling calls to action, and so on.
But there’s so much more you can do to make your site “Google-friendly,” and the best way to do that is to understand what Google wants to see.
Key Components of Organic SEO
- Title tags – The words that appear directly below an image and link in search results. These words appear in the first few lines of a page. In order to make a page rank highly in organic search, the title should be optimized and include important keywords.
- URL – The address or location of a page on the internet. This information appears in the location bar of a browser when a user enters a website. When a user visits your website, the browser shows the website’s URL. URLs are separated by periods (.).
- Meta description – Often used to describe a page in a way that appears in search results. A meta description is a brief blurb that appears beneath a website’s URL in search results.
- Page load speed – Search engines look at the speed at which a website loads to determine if the page is useful and worthy of being displayed in a search result. Page load speed is measured in seconds. If a site takes longer than three seconds to load, users will often leave a site.
- Mobile-friendliness – If a website isn’t mobile-friendly, search engines won’t display it in search results, and you’ll miss out on tons of potential traffic.
- Headings – The H1 tag (often called the “headline”) is the most important heading on a page. It represents the most important content on a page. H2 tags are secondary headings. The heirarchy of headings is important. Your headings should be in order. You don’t want a H3 followed by an H2. You should have a single H1 tag.
- Image alt text – An image’s alt tag is an alternative text tag for any image that is included on a page. The image’s alt text provides additional information about the image that is not displayed in the image itself. This information is not only important for SEO – it is also used by screen readers for visually impoaired users.
- Internal linking – Links from a page to other pages. These internal links are found throughout a website and connect pages together. They help a search engine understand the importance of a page.
- Robots.txt – Robots.txt is a file that contains instructions for search engines and crawlers on what to do with a website.
- Content – The words on a page, including text, images, videos, and links. Your content should be written with relevant key phrases throughout. The amount of content can play a role in determining the SEO importance of a page.
- Schema Markup – is a great way to make your site more Google friendly. It helps you add extra information about your content to Google, so it can better understand what is on your pages. You may have heard of Google Rich Snippets before. These are additional pieces of data that are shown in search results alongside the page you are currently viewing.These data pieces allow the searcher to make an informed decision on whether or not to click through to a particular page. They help to provide additional information, and increase the likelihood of a page showing up on the first page of search results. Google rich snippets are structured data which means they adhere to a certain set of rules. These rules define how to format the data, as well as what keywords to include.
Search Terms – What Do People Search For
Search terms are also critical to your SEO results. Too generic and you’ll be competing with millions of other websites. Too specific and people may never search for that search term. Consider demographics, products, search terms, and location in choosing your search terms. This process may have to be repeated many times to get your rank to move.
There are many different types of SEO techniques out there, but few are as important as Organic SEO. It is the foundation of any successful website. It takes time and patience to build up a site, and Organic SEO will ensure it stays relevant to your target audience and drives more traffic to your business.
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How Do We Make Sure Our Organic SEO Is Effective? We make sure our clients’ websites get found. We check and recheck to make sure they are set up properly for maximum exposure on all major search engines. But, that’s not all. Once we have a client’s website set up to maximize its’ presence in search engines, we start testing.
We test by running a constant stream of “site speed tests” from different computers. If the speed at which the site comes up in the search results is too slow, we make adjustments until it is as fast as possible. Then, we test again. And again. And again.