Organic SEO Techniques

How To Make Your Website Google Friendly
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Learn How to Make Your Website Google Friendly With Organic SEO

Organic Search Is The Foundation Of Any Successful Website

Organic Search Engine Optimization is made up of various techniques applied to a website to enable search engines to discover the site, understand the content of the site and understand the relevancy of the site to the search terms that are being used.

SEO Components & Techniques

The goal of an organic SEO campaign is to drive relevant traffic to your website from a search engine, and ideally, turn that traffic into leads and sales. The more relevant traffic you get to your site, the better. If you can rank highly in organic search results, you can drive more qualified traffic than ever before.

You know it’s important to have a strong SEO strategy to help your website rank higher. You’re getting all the basics down—optimizing your content, adding keywords, creating compelling calls to action, and so on.

But there’s so much more you can do to make your site “Google-friendly,” and the best way to do that is to understand what Google wants to see.

Key Components of Organic SEO

Title tags: The words that appear directly below an image and link in search results. These words appear in the first few lines of a page. In order to make a page rank highly in organic search, the title should be optimized and include important keywords.

URL:  The address or location of a page on the internet. This information appears in the location bar of a browser when a user enters a website. When a user visits your website, the browser shows the website’s URL. URLs are separated by periods (.).

Meta description:  Often used to describe a page in a way that appears in search results. A meta description is a brief blurb that appears beneath a website’s URL in search results.

Core Web Vitals: Core Web Vitals are a collection of performance measures that assess a website’s speed, responsiveness, and visual stability. Google has selected these metrics as signals for measuring the quality of a user’s experience on a website. They are deemed essential for the user experience.

Core Web Vitals are categorized as follows:

Time to First Byte (TTFB), First Contentful Paint (FCP), and Speed Index are examples of speed metrics that quantify the loading performance of a webpage.

These metrics assess the responsiveness of a website and include Time to Interactive (TTI) and Total Blocking Time (TBT) (TBT).

Visual stability metrics: These metrics, which include Cumulative Layout Shift, quantify the visual stability of a website (CLS).
Google believes the following to be a good score for each of these metrics:

TTFB should be less than 200 milliseconds, FCP should be less than 2.5 seconds, and Speed Index should be less than 3.5 seconds.
TTI should be less than 3.50 seconds and TBT should be fewer than 300 milliseconds.
Metrics for visual stability: CLS should be less than 0.1.

Improving these metrics can have a favorable effect on the user experience by resulting in faster loading times, more responsive interactions, and a more stable visual layout. In addition, Google’s algorithm uses Core Web Vitals as a ranking element, therefore raising these scores can also have a favorable effect on a website’s search engine ranks.

Various strategies, including as lowering the size of pictures, minifying code, utilizing a content delivery network (CDN), and optimizing the essential rendering path, can be used by website owners to enhance their scores on these metrics. In addition, there are tools, such as Google’s PageSpeed Insights, Lighthouse, and Chrome DevTools, that can help identify and diagnose Core Web Vitals issues.

Mobile-friendliness: If a website isn’t mobile-friendly, search engines won’t display it in search results, and you’ll miss out on tons of potential traffic.

Headings: The H1 tag (often called the “headline”) is the most important heading on a page. It represents the most important content on a page. H2 tags are secondary headings. The heirarchy of headings is important. Your headings should be in order. You don’t want a H3 followed by an H2. You should have a single H1 tag.

Image alt text: An image’s alt tag is an alternative text tag for any image that is included on a page. The image’s alt text provides additional information about the image that is not displayed in the image itself. This information is not only important for SEO – it is also used by screen readers for visually impoaired users.

Internal linking: Links from a page to other pages. These internal links are found throughout a website and connect pages together. They help a search engine understand the importance of a page.

Robots.txt: Robots.txt is a file that contains instructions for search engines and crawlers on what to do with a website.

Content: The content of a webpage is an essential component of organic search engine optimization (SEO), as it helps search engines comprehend the page’s topic and relevancy. High-quality, well-written, and informative content can aid in enhancing a webpage’s exposure in search engine results, which can ultimately result in more visitors and conversions.

First and foremost, search engines use a page’s content to establish its relevance to a certain query. When a user conducts a search, search engines utilize complex algorithms to identify which pages are most relevant to the user’s query, and the content of a webpage is one of the determining criteria. Pages with high-quality, relevant, and instructive material are more likely to rank higher in search engine results than those without such content.In addition, the content of a website might affect how it appears in search engine results. Pages with schema markup or structured data can be displayed in a more informative and valuable manner, such as using rich snippets. This can boost the click-through rate (CTR) of the page, which can result in increased traffic.

Additionally, a website’s content might aid to enhance the user experience. Pages with high-quality, well-written, and interesting content can keep readers interested and on the page for longer, hence reducing bounce rates and increasing the possibility of conversions.

Noting that providing high-quality, well-written, and useful content is beneficial for both SEO and the user experience is essential. As search engines get more sophisticated, they place a greater focus on delivering the most relevant results to the user. Therefore, having well-written, informative, and valuable content will boost the number of visitors, the engagement rate, and the likelihood of conversions.

In conclusion, the content of a webpage is an essential component of organic search engine optimization. It helps search engines understand the page’s topic and relevancy, influences how a page is shown in search results, and enhances the user experience. Therefore, it is essential for website owners to prioritize the creation of useful, well-written, and high-quality content that is relevant to the intended audience.

Schema Markup: Schema markup code, often known as structured data, is a sort of code that can be added to a website in order to assist search engines in comprehending the page’s content and context. It is a form of microdata, which is a standardized collection of tags that can be added to HTML code, and it offers information about the page’s content in a format that search engines can readily read and comprehend.The primary use of schema markup is to give search engines with additional context regarding the page’s content. This can comprise information such as the type of content (e.g., article, product, event, etc.), the primary entities referenced on the page (e.g., persons, places, organizations), and the various features of those entities (e.g., ratings, reviews, prices).By giving this additional context, schema markup can aid search engines in better understanding the page’s content and displaying it in a more informative and useful manner in the search results. This may include rich snippets, which are enhanced search results displaying additional data such as reviews, ratings, and photographs.There are numerous forms of schema markup that can be employed, such as:

JSON-LD (JavaScript Object Notation for Linked Data) (JavaScript Object Notation for Linked Data)
Microdata RDFa (Resource Description Framework in Attributes)

To deploy schema markup on a website, one can utilize’s structured data vocabulary, which provides a standard collection of tags for describing the most common types of entities and their properties. There are also a number of tools available, such as Google’s Structured Data Markup Helper or Schema App, that can build and validate schema markup code.

It is essential to highlight that although schema markup can be advantageous for SEO, it is not a guarantee of higher search engine ranks. Schema markup is merely one of the many elements that search engines evaluate to establish the relevance and authority of a webpage; schema markup is not one of them. In addition, it is essential to adhere to the rules, monitor and test the code, and evaluate any implementation issues.

In conclusion, schema markup is a form of coding that may be added to a website to provide search engines with additional context about the page’s content. It’s a type of microdata that aids search engines in comprehending the content of a webpage and displaying it in a more informative and useful manner in the search results. However, it is essential to adhere to the rules, monitor and test the code, and evaluate potential implementation issues.

Search Terms: What Do People Search For

Search terms, often known as keywords, are the words and phrases that users enter into search engines in order to locate the information they want. These phrases play a crucial part in Search Engine Optimization (SEO) as they help search engines identify the topic and relevancy of a website’s content.

When developing content for a website, it is essential to undertake keyword research to establish which terms and phrases are most commonly used by visitors in relation to the website’s theme. This research can be conducted utilizing programs such as Google Keyword Planner, Ahrefs, and SEMrush, among others. Once the keywords have been selected, they should be incorporated naturally into the website’s content, meta tags, and URLs to communicate to search engines what the website is about.

Noting that employing too many keywords or using them in an unnatural manner is called “keyword stuffing” and can potentially impair a website’s SEO is also vital. Search engines have gotten increasingly adept at detecting and penalizing term stuffing, therefore it is essential to employ keywords in a way that is not just relevant but also beneficial to the user.

In addition to putting keywords into the website’s content, it’s also vital to optimize the website’s technical aspects such as meta tags, header tags, images, and URLs. This helps search engines understand the content’s structure and hierarchy, making it easier for them to index and rank the website in search results.

In conclusion, search phrases play an important part in SEO by offering context and meaning to search engines and assisting them in determining the relevancy of a website’s content. Therefore, it is essential to undertake keyword research, integrate keywords naturally into the website’s content, and optimize the website’s technical features for enhanced visibility in search engine results.


There are many different types of SEO techniques out there, but few are as important as Organic SEO. It is the foundation of any successful website. It takes time and patience to build up a site, and Organic SEO will ensure it stays relevant to your target audience and drives more traffic to your business.


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Organic SEO

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Content Marketing | Search Engine Results

How Do We Make Sure Our Organic SEO Is Effective? We make sure our clients’ websites get found based on seach intent. We check and recheck to make sure they are set up properly for maximum exposure on all major search engines. But, that’s not all. Once we have a client’s website set up to maximize its’ presence in search engines, we start testing organic search engine optimization.

We test by running a constant stream of “site speed tests” from different computers. If the speed at which the site comes up in the search results is too slow, we make adjustments until it is as fast as possible. Then, we test again. And again. And again.

About The Author

Team 218 Web ServicesHi, I'm Chuck Hersey. I'm a partner at Team 218 Web Services and I created this content. I've been building websites and working with SEO projects for over 20 years. I started Team 218 in 2014 with a goal of offering quality, affordable websites to Iowa small businesses and nonprofit organizations. I wanted to provide a complete website package solution to make getting a website easy and fun.

You can contact me by email (puhpx@grnz218.pbz), through our Contact Form or by text or phone at 319-333-0815.