Search Engine Optimization (SEO)
SEO is a pretty complex topic. Organic SEO is an integral component of our web designs; not a stand-alone service. Let’s explore SEO tactics and their role in your website and marketing efforts.
The Foundation Of Any Successful Website
We provide Organic SEO as an integral part of our All-Inclusive Web Design approach. We are also happy to review an existing website and offer our thoughts on areas for SEO improvement. It’s easy to arrange a complimentary review. Use our Free Website Audit Form and we’ll take it from there.
SEO is probably the most misunderstood and confusing aspect of web development. On the other hand, it plays an important role in the overall success of a website.
Search engines build an index of web pages much like a book is indexed. Just imagine trying to locate a specific word or phrase in a book without the aid of an index. Same goes for the online world. You look in the index (in this case, Google, Bing or Yahoo) for a term or phrase and you’re presented with a list of web pages containing the items you searched for. SEO techniques are used to try and get your web page closer to the top of the pile of pages presented as a result of a search.
People are lazy. Having your web page in the top 2 or 3 positions of the pile increases the chances of a visit to your website. That’s what this is all about. If your web page is on the 3rd or 4th page of the pile, the chances of getting much traffic on your website is slim.
SEO comes in a couple of variations; Paid and Organic. Paid SEO is advertising and different from our focus here, which is Organic SEO. (this is also known as “White Hat SEO”)
If you bring up the term with business owners, the usual reaction is a groan or a frown. Here’s the problem, SEO is a complex subject AND there is so much misinformation about it. You’ll find lots of people who claim to be “SEO experts” and promise to get your website ranked at the top of Google. One of the tactics we see a lot targets recently registered websites. SEO “vultures” send an email to tell you they can make your website rank right up there at the top of the search rankings. You should be wary of anyone who makes promises like that – in fact, RUN. All these things make for a whole lot of confusion and frustration. Let’s cut through the fog.
Why is Organic SEO so confusing?
Google, Bing, and Yahoo all use different algorithms to deliver their search results. Not only are they different but they are evolving almost daily so it takes some effort to keep up with them.
You think it should be easy – create a website, put it on the internet and you’re done. People will flock to it cause it’s a pretty great website, right? Wrong! It’s tough to get a brand new website to show up in the search engines. The emphasis these days is on links. If you have links from quality websites then your site is likely an a quality site with authority on your topic.
Copywriting plays a big part too. Creating quality content on your topic is an art in itself.
Search terms are also critical to your SEO results. Too generic and you’ll be competing will millions of other websites. Too specific and people may never search for that search term. Consider demographics, products, search terms, and location in choosing your search terms. This process may have to be repeated many times to get your rank to move.
Where To Begin
SEO should be the foundation of a great website. It begins with research of the client’s organization and a solid strategy for SEO. Many of the headlines about SEO mention link building. But even the best network of links will fail if the links point back to an inferior web design. Organic SEO isn’t something that can be “tacked on” after the fact. It needs to be a core component of the website’s design.
Watch The SEO Video
Here is a great explainer video courtesy of Search Engine Land that is a great resource for understanding SEO concepts. It’s a quick 3 1/2 minute explanation of Search Engine Optimization and we Highly Recommend you watch it!
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About Team 218 Web Design
We’ve been creating software and building websites for over 20 years. We have a pretty good idea of what works and what doesn’t. We are customer service fanatics. We love working, playing, and living in the great state of Iowa. Please feel free to contact us anytime with questions or comments.