Local SEO – Google Maps – Google Business Profile – Social Media
Did you know that More than 2.4 billion people use the internet every day? 90% of those have purchased something, or contacted a company online in the last 12 months! Will they find you?
Local SEO – What It Is & How To Make It Work For You
Local SEO has taken on an increasingly important role in overall SEO and online marketing of a business. Google Business Profile (formerly Google My Business) and Google Maps are the 2 most important pieces of the local SEO puzzle to get right. The majority of Google Business Profiles are not fully optimized, leaving lots of opportunity on the table. It’s so important to make sure both of these tools are accurate and utilized to their fullest extent.
Google Business Profile (GBP) is the standard in local search citations. As such, you need to have all of your information 100% accurate. You should be creating posts on GBP regularly – at least 3 days a week if you really want results. You also need to post photos just as often. There is some debate on what the value is of GEO tagging photos is to your Local SEO but my opinion is that it can’t hurt and may help. Go ahead and use GEO tagging if you want.
Your business needs to have reviews on GBP and you need to respond to each and every review, regardless of how the reviewer ranks you. Make sure your response is genuine and not a canned reply. Talk to the reviewer in your reply as you would if you were face to face. Try to take bad reviews offline and offer to make things right. Not only does Google take notice of HOW you respond to reviews but HOW LONG it takes you to respond.
Make sure you business shows up on Google Maps. If it doesn’t, add it and make sure you are accurate and consistent with your NAP (name, address, phone number).
Want to learn more? Check out our Knowledge Base article How To Set Up Google Business Profile.
If you need help with your GBP or Google Maps listing, get in touch and we’ll be glad to help.
Social media needs to be a part of your Local SEO strategy. It allows you to connect and interact with you current and prospective customers. This fosters familiarity and trust with your business. You should post updates and interact with your social media followers regularly. One more thing – be mindful of what you post on social media and what other people post that would end up on your feed. Be respectful and do your best to convey the image you want for your business. It’s always a good idea to take a minute to reflect and think before you hit that publish button.