How To Set Up Google My Business

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Is your business making the most of your Google My Business listing?

Learn how to set up Google My Business (GMB)

GMB is a free Google product and important for Local SEO. In fact it’s the number ONE free marketing tool your business can use. You can set up a GMB account for your business even if you don’t have a website (although it’s best if you have a website to link to). GMB is also where any Google reviews for your business will appear. GMB is a “must have” tool for your business.

Your GMB listing needs to be accurate and complete. Here are the step to follow to set up your GMB listing.

Claim Your Listing

Google your business name. You should see a map and 3 businesses listed. Click on View All at the bottom of the 3 businesses. Look for your business in the list. If you don’t see it, go to the bottom of the list and click on ADD A MISSING PLACE. Follow the instructions on the screen to claim your listing. Make sure you use your correct business address because Google will send you a postcard via U.S. Postal Service as a method to verify that you are a legit business. You won’t be able to do much with your listing until you receive the verification post card.

NAP (Name, Address, Phone)

It’s critical for your NAP to be 100% accurate and uniform. If your business address is for example:

John’s Cool Business
125 N Main St
Anywhere, IA 52950

…then make sure you enter it that way everywhere. This version is considered different and not uniform.

John’s Cool Business
125 North Main Street
Anywhere, IA 52950-9812


Choose the correct category for your business. Look at some of your competitors and see what category they are using. Get it right the first time as going back later and editing it can delay your listing and throw off the process.


We like doing this in sections. On the first day (after you’ve been verified) add in all of your company information. The next day you can add images to your profile. Don’t use stock photos. Then on the day after that you can complete the rest of your profile.


It’s critical that you have your Business Location section filled out correctly. If you have a brick and mortar location where you do business, you’ll need your complete address entered. If you don’t have a physical location but instead do work on your customer’s location/sites, make sure you indicate that fact and then enter your service areas.

Go ahead and set up the free website GMB offers. Just make sure you link your GMB listing to your main website, not the GMB website.


Once your GMB listing is verified and published you should be posting to it regularly. You should create posts and add photos to your account at least weekly. (three days a week – even better).

That’s the summary version of how your business can benefit from GMB. If you have any questions or need help getting your GMB account set up, get in touch with Team 218 and we’ll be glad to help.

About Chuck Hersey

Web Design & Development, Website Redesign, Local SEO, Organic SEO, and Evaluation - that's what we do. We've been creating software and building websites since 2004. We make our clients look GREAT online. We're here anytime you need help. No high pressure tactics or obligation - just honest, ethical answers. We are Website Problem Solvers. Let's solve yours!

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