#internetmarketing #iowa

Where Does Your Business Show up in Search Results?

The majority of Website traffic comes from the first page which consists of 10 websites. With all the changes in Internet technology, people are now searching for something and then seeing your website listed as the first result – that’s the goal! Do not read this to mean you should spend a lot of money on advertising. That is the last thing you should do. The first thing you should do is make sure your website is about what the person is looking for. Ten sites make up the first page of Google’s search results. The first three are paid ads and the remaining seven are the organic results of a search. Guess where you want your website to be? Yep – page one! That’s the goal of Internet marketing – to position your website as high as possible in the SERPs.

What Is Internet Marketing Iowa?

Internet marketing is the process of promoting your products and services through a variety of online channels. It’s an effective way to reach potential customers who are already looking for what you have to offer, but it can be tough to get started with no experience or knowledge about how things work. Here at Team 218 Web Services, we’ve got resources that will help you learn about internet marketing so that you can see why this is such an important tool in today’s competitive business world.

Organic SEO

We utilize organic SEO techniques to fully optimize a website. Then we blend in some advanced tactics to squeeze the most out of your website’s search positioning.

Google My Business (GMB)

GMB goes hand in hand with your Organic SEO efforts. A properly optimized GMB listing is critical to your Internet Marketing success. Did you know GMB provides you with a complete business website that is updated from your GMB? Not only is GMB a great tool but it’s Free!

Social Media

Don’t overlook social media when it comes to Internet Marketing. Think of it as another way to reach potential customers and interact with them. The more interaction you can facilitate, the more prospective customers feel familiar and trusting towards your business.

You’re Busy Running Your Business. Let us Help You Get Found Online!

Your website will struggle if it doesn’t have a strong foundation of organic SEO. How can you tell if your business is strong in the digital world? It’s easy to see your search engine rankings. Also… your paid listings… You have back links. The health of your business on the web is dependent on all three of these components. Your website won’t reach its’ maximum potential if any of these are weak. There is some good news. Even if some of these areas are weak, there is still hope. Because… The problem can be fixed.

Without good digital marketing, you won’t know if you’re getting found or not. You’ll never really know how well your website is doing until you track the effectiveness of your efforts. We can review your site and make sure it’s relevant to your customers. We can get your website found by the search engines.  It’s a lot easier to do this once your business is in tip-top shape. It’s like fixing a car while it’s running… versus… trying to get it started in the first place!

Team 218: 20+ Years’ Experience in The Industry

Our team can get started helping you with your Internet Marketing. Contact us today. Our email is team@team218.com and our phone number is (319) 333-0815. We are a small team who cares about our clients and what we are trying to accomplish for them. We work hard and have fun along the way. We will help you reach your goals by getting to know you and your business and what tactics will work best.

Your Customers Search For Products, Services And Businesses

More than 2.4 billion people use the Internet every day? 98% of those have purchased something, or contacted a company online in the last 12 months! Will they find you? If they don’t find what they’re looking for in the results, they’ll probably change the search term they use on the Internet and try again, until they find Websites that have the information they’re looking for.  Then what happens you ask – they usually make a purchase.

Basics Of Successful Internet Marketing

You need to know this stuff. I don’t care if you’re a doctor, an attorney, a preacher, a policeman, a teacher, a soldier, or a simple entrepreneur. All of these things will help you become more successful. Let’s begin with the basics. Every successful marketing campaign should have seven basic elements.

A Goal:

What do you want to achieve? Usually this would be increased sales, but it could be anything else that makes sense for your business.

A Position:

Where do you want to be in the market? This is called your “positioning.” For example, if you are selling T-shirts, you might position yourself as the place to get “funky” T-shirts. Or, you might position yourself as the place to buy T-shirts at a discount. Or, you might position yourself as the place to buy T-shirts that will last a long time. The possibilities are endless. It’s up to you to figure out what will work best for your business.

A Target Market:

Who do you want to sell your products or services to? If you are a dentist, maybe your target market is other dentists. If you are a chiropractor, maybe your target market is other chiropractors. If you are in real estate, maybe your target market is other real estate agents. If you are in the military, maybe your target market is other military personnel. If you are a plumber, maybe your target market is other plumbers. If you are selling T-shirts, maybe your target market is people who like unique things. Maybe they like funny T-shirts. Maybe they like T-shirts that have a special meaning to them. Maybe they like T-shirts that help them make a difference. Who knows?

A clear objective:

What do you want to happen? More sales? More traffic to your website? Leads? Whatever your goal is, be specific and say it out loud so you will be clear in your own mind and so you won’t get sidetracked along the way.

A compelling offer:

What is it that you are selling? If you’re not sure, ask yourself why someone would buy what you’re selling. The answer will usually be obvious. If it isn’t obvious, ask yourself again until you arrive at a compelling reason. It could be a bargain, low price. Maybe it’s convenience. Perhaps it’s a perceived need based on your knowledge of the customer. Whatever the reason, make it as obvious and as compelling as you can.

An understanding of your customer:

Know your customers as well as you know yourself. What is their age? What is their marital status? What is their gender? What is their race? What are they looking for? What do they value? What do they hate? What do they buy sometimes that they really don’t want to? What do they not buy even though they want to? Get as much info about your customers as you can.

A focused strategy:

Now that you know your customers, you need to know how to reach them. Do most of them read the newspaper? How do they get their news? Do they watch much TV? What shows do they watch? What time of day do they most often turn on the tube? Where do they live? Are they in the city or the suburbs? What is their education level? What does their household income level  average out to? How do they shop? Do they purchase most of their goods online or in stores? What websites do they visit? What time of day do they most often visit the sites you have identified as important to your marketing campaign? What devices do they use to access the Internet? PC’s, Macs, cell phones, PDAs, etc.

Summary

Internet marketing is not rocket science. But it does take a little effort and some know-how to make it work. And using the right tools will make all the difference between success and failure. Get in touch if you’re interested in learning more about how we might help you.