How To Make Internet Marketing Work For You

Internet marketing is a powerful tool for small business owners to grow their company and reach new customers. In this blog post, we’ll walk through the basics of what internet marketing entails and share some tips on using it to your advantage.

The goal of Internet marketing is to drive people who are interested in your products or services online so that they can contact you personally about them. The best way to do that? Create valuable content, take care with how you use social media, work with influencers, and promote yourself online!

Small business owners are often faced with the dilemma of not having enough time to focus on marketing their company. The internet offers a huge opportunity for small businesses to reach out and connect with consumers in order to grow their client base. This article will explore the various ways that you can use the internet as your marketing tool.

 

What is Internet Marketing? Why should I do it? How do I get started?

The internet is the new frontier for business. It’s where your customers are and it’s how they want to be marketed to. As a savvy business owner, you know that not all marketing approaches are created equal; some cost more than others and some work better than others. But what is Internet Marketing? Internet Marketing involves using websites, social media sites, email campaigns, podcasts and other digital tools to reach potential customers. It can involve paid advertising or organic search results (depending on your goals) but the goal is always the same: generating leads for conversion. If you’re ready to get started with Internet Marketing but aren’t sure where to begin, this blog post will introduce you to the basics of how to get started making Internet Marketing work for your business.

Local SEO

The COVID-19 pandemic has changed the way we do business. Customers are looking for businesses in their area instead of just searching nationally, and they want to be able to find you when they search online. It’s never been more important than now to optimize your website for local searches with Local SEO best practices like GMB optimization or organic optimizations like on page content tweaks that make it easier for Google crawlers to understand what your site is about.

The most important thing to remember when optimizing your GMB listing is that people are searching for local businesses on Google. If you have a brick and mortar store, it’s helpful to use the street address in your title tag as well as at least one of the following keywords – “near me”, “my city,” or “local business.” This will help searchers find your location faster. For online-only stores, or if you don’t want to list out every single keyword phrase imaginable, make sure you include some variation of those phrases in both the description and title tags so that people know what they’re getting into before clicking through. In addition, take advantage of using Schema markup (structured data) where appropriate.

GMB Optimization

One of the most important ways to boost your Google My Business ranking is by having a complete business profile. You can do this in two easy steps: make sure you have all relevant information about your business and upload high-quality, professional photos that will attract customers from outside of your city or state. This way, people searching for local businesses on Google will be able to find yours and not worry about driving into town only to learn they are closed for the day (or worse).

Technical SEO

Technical SEO is a part of Search Engine Optimization that focuses on website structure, content and coding for optimum speed.

The goal of technical SEO (sometimes called “structured SEO”) is to help search engines better crawl your site by avoiding efficiency issues such as redirect loops, rendering long URLs or resource in different languages. This way the crawler knows where to look for each piece of content, leading it closer to the required document in less time. There are a number of technical aspects which are critical for efficient crawling – these include things like Heading hierarchy, HTML sitemaps, robots meta tags and Schema markup.

If you have a brick and mortar location and your website doesn’t include advanced schema markup code, proximity pages and good internal and external linking – you may be loosing out on traffic those on-page tactics could be generating. If you’re not sure whether you have those things on your website, get in touch with Team 218 Web Services and we’ll be happy to review your site for free.

Team 218 Can Help With Internet Marketing

For help with your Internet Marketing, SEO or full optimization of your GMB, contact Team 218 Web Services. We specialize in service excellence and offer quick, reliable service to help you improve your GMB page ranking with high quality SEO optimization, keyword research, and content marketing. Contact us today for a quote!

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If you’re looking for more tips like these, we’d love to help! Get in touch with us today if you want a free consultation.