Google My Business | Key To Local SEO Visibility
If you run a small business you know how important marketing is to your business. It’s even more critical with the COVID-19 pandemic changing the business dynamic.
Is your business making the most of GMB? We’re talking about Google My Business. GMB is free and important for Local SEO. In fact it’s the number ONE free marketing tool your business can use. You can set up a GMB account for your business even if you don’t have a website. In some cases the GMB listing exists already but just hasn’t been claimed and verified by the business owner.
Maximize Your Google My Business Listing
Your GMB listing needs to be accurate and complete. Make sure you have the full business NAP (name, address, phone) and that is is 100% correct. You should include your business hours, business categories, the services you offer, and the geographic area you serve. Make sure you include a brief description of your services. Take full advantage of GMB and include photos of your business (inside and outside) and add your logo. If this is a new listing you’ll need to wait for the postcard from Google to verify your business.
Post To Your GMB Account Regularly
Once your GMB listing is verified and published you should be posting to it regularly. You should create posts and add photos to your account at least five days a week. Go ahead and set up the free website that is available on GMB whether you already have a website of not.