Geotagging is the process of adding geographical metadata, such as coordinates, to digital media like images.
So Does Geotagging provide any SEO benefits?
This question keeps coming up frequently. It is true that Google does remove certain data from images shortly after they are uploaded. However, it is crucial to understand that Google still considers the details present in the image at the time of upload.
To gain the most benefit from your images it’s important to geotag your images with relevant geographic data. This includes adding location-specific keywords, such as city names or neighborhoods, in the file names, alt tags, and image metadata. By doing so, you provide search engines with valuable signals about the geographical relevance of your content. This helps Google associate your content with those specific locations and can enhance your visibility for relevant local searches.
Geotagging images for SEO can be a valuable strategy, especially for businesses that rely on local customers or have a strong connection to specific geographic areas. It can enhance local SEO, improve visibility in search results, and provide a better user experience. However, it’s important to consider the potential drawbacks, such as the time and effort involved in geotagging, the possibility of inaccuracies, and the limited relevance for non-local businesses. Assess your business’s specific needs and goals before deciding whether to implement geotagging for your images as part of your SEO strategy.