Chuck Hersey

Experience

Partner @ Team 218 Web Services / 2014 to Present

In 2014, my wife Kim and I founded Team 218, aiming to provide Iowa’s small businesses and nonprofit organizations with affordable, professional web services.

Branch Manager, Service Manager, Territory Manager @ RSC | United Rentals | Titan Machinery / 1984 to 2016

I enjoyed a long, diverse career in the construction equipment industry, holding numerous positions that involved working closely with business owners and managing employees. This experience gave me a unique perspective on the importance of building websites that reflect each client’s core values and address their specific needs. Having worked with many small businesses, I understand the challenges they face and take the time to learn what makes each one tick—what they do, how they do it, and what sets them apart. My management background equips me to delve into a company’s operations and translate those insights into an effective online presence.

10+ Years of Experience

For more than a decade, I’ve dedicated my career to tackling all aspects of website development and management. Whether it’s troubleshooting persistent technical hiccups, designing and building brand-new sites, or keeping existing platforms running smoothly, I focus on delivering results that help my clients succeed online. My problem-solving approach blends creativity with a deep understanding of code and user experience, allowing me to quickly diagnose issues and implement solutions that stand the test of time.

I also take pride in optimizing websites for search engines, recognizing that even the most beautifully designed site needs effective SEO to attract and engage visitors. By integrating smart keyword strategies, refining on-page content, and staying up to date with search engine algorithm changes, I ensure that clients’ websites reach their intended audience and convert potential customers into loyal fans.

Beyond initial development and optimization, I remain a long-term partner for many businesses, offering ongoing website maintenance and updates. This commitment to continuous improvement keeps sites current, secure, and aligned with evolving industry standards. Over the years, I’ve learned that a successful online presence isn’t just about one-time launches—it’s about consistently refining, adapting, and innovating to help clients thrive in a competitive digital landscape.

My First Project

Aerial-Ease / 1986

In 1986, I created a software solution called Aerial-Ease for a regional equipment rental company. It offered a full suite of management modules—fleet management, customer management, AP, AR, payroll, GL, and billing—and transitioned the business from a completely manual, paper-based system to a fully computerized one. I also specified, purchased, and installed the hardware, including PCs, printers, and a 15-workstation Novell Network. Once the system was operational, I trained the team to ensure they could use it confidently. Aerial-Ease allowed the company to grow beyond the limitations of its manual processes and also served as the foundation of my web development journey.